Executive, Finance, Green - Dyson Abandons Electric Car
An electric car will not join the roster of gadgets produced by the Dyson company that revolutionized common household goods such as the vacuum cleaner and room fan.
"The Dyson Automotive team has developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies," boss James Dyson said and email to the company. "However, though we have tried very hard throughout the development process, we simply can no longer see a way to make it commercially viable," he added.
Two years ago, James Dyson planned to spend US$2.7 Billion on technology and production of his electric car, and planned to build an automotive factory in Singapore to assemble the vehicle, before the board pulled the plug.
Dyson is one of the most high-profile players to pull out of a building a comercially viable electric car.