A San Francisco tech executive apparently wants to challenge the "Pharma Bro" for the title of "America's Biggest, Most Insensitive Jerk".  He wrote an open letter urging the Mayor and Police Chief to do something about the homeless "riff raff", tearing open a split between the City's historic progressive character and new tech money.

Justin Keller's LinkedIn profile identifies him as the founder of server software firm Commando.io.  In an open letter, he describes how brief encounters with San Francisco's 7,000 homeless citizens ruined recent get togethers with his parents and girlfriend.  "I've been living in SF for over three years, and without a doubt it is the worst it has ever been," he said, apparently oblivious to decades of homelessness that began with the Reagan Administration's cuts to mental health and social service budgets. 

If it is indeed "the worst it has ever been", it might have something to do with the influx of tech businesses in San Francisco, causing rocketing rents that have driven the City's long-time residents to and over the brink of bankruptcy, exodus, and homelessness, even while gainfully employed.  Former working class neighborhoods have been razed to make way for butt-ugly modern condos for "tech bros", as they're called - predominantly white, male, and sometimes making unseemly amounts of money for whatever the hell it is they do.

But Keller's worst sentiment was summed up with, "I shouldn't have to see the pain, struggle, and despair of homeless people to and from my way to work every day," he wrote.  That's right:  He is, for now, successful.  And therefore, he shouldn't have to look at people who aren't.

Keller went on to say that during the Super Bowl - America's biggest sporting event that rook place in San Francisco this year - the "homeless and riff raff" seemed to "up and vanish", something he wants to make permanent.  The crackdown on the homeless before and during the Superbowl was a sore spot with the City's progressives, who take pride in its status as unofficial capital of the "Left Coast" - the home of The Castro, America's most-famous gay neighborhood; and Haight-Ashbury, the hippy crucible of the Grateful Dead, Jefferson Airplane, and other famous musical acts. 

The reaction has been swift and caustic:  The backlash is flooding tech bro Keller's twitter profile.  Tech recruiter Ionut Roghina wrote: "Thanks Justin Keller for reminding us how entitled privileged people feel about other human beings.  Always refreshing."  Health policy advocate Andrew Noble said: "Dear Justin Keller: so sorry you have to see poverty.  Must be hard on you."  Another person named Justin Keller had to write his own open letter to the country's biggest jerkwad just to make sure no one confused them.  But internet notoriety lasts only for a few days.  Homelessness and poverty afflicts people and communities potentially for years.

"Being homeless is like being the germ of the city.  That's how they treat you," said 42-year old Berce Perry, a homeless resident of San Francisco who lives in a tent under the Highway 101 overpass.  "They don’t care about nobody but themselves," Perry said about the wealthy tech workers who've recently infested San Francisco.

"I see all the food that they throw away," said Michael Jones, who has been homeless for about a year and is frustrated over rising poverty in a city with so much wealth.  But he refuses to badmouth the tech bros, saying, "I don't judge anyone."

Madeleine McCann has been living in a tent under a highway since the cops towed her van.  "They need to be a little more tolerant", the 27-year old said of the tech bros. "It's not like they're going to let us come shower at their house."