US telecom giant AT&T and toy maker Hasbro are the latest companies to pull their ads from the video sharing platform YouTube over concerns about what's going on in the comment sections.

Nestle and Epic Games pulled out earlier this week, and Disney and McDonald's have also reportedly suspended their ads.

The problem isn't with the content, but with certain users and their horrible behavior.  A YouTube vlogger this week alleged that paedophiles were latching onto innocuous videos of children and posting inappropriate comments alongside the videos.  Some even left time stamps to their favorite parts of the videos.  The vlogger noted ads for the big companies preceded the videos, allowing YouTube to monetise and profit from the disgusting and potentially criminal behavior.

AT&T said: "Until (YouTube owner) Google can protect our brand from offensive content of any kind, we are removing all advertising from YouTube."

Hasbro announced it was "pausing all advertising on YouTube, and has reached out to Google/YouTube to understand what actions they are taking to address this issue and prevent such content from appearing on their platform in the future".

YouTube said it has begun deleting offending accounts, turning off comments on innocent videos being exploited by degenerates, and informing law enforcement.  "There's more to be done, and we continue to work to improve and catch abuse more quickly," YouTube said in a release.