Amazon has officially launched its online retail operation in Australia, offering millions of products and quick shipping options that promise to shake up bricks and mortar stores.

Initially, Amazon is offering customers free delivery on eligible orders above $49.  One-day delivery is available in select areas.  Next year, Amazon expects to launch its 'Prime' shipping.  Customer orders will be fulfilled from Amazon's new distribution centre in Dandenong South in Melbourne's outer east.

"Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia," said Rocco Braeuniger, Country Manager, Amazon Australia.  "The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love," he added.