Logistics, Executive - New Aussie Opportunities With Amazon
The e-commerce marketplace marketing specialist agency Podean is opening its first Australian office, but in a way it's a homecoming for the agency that focuses purely on international e-commerce giant Amazon.
Podean was founded by Australia native Mark Power, who also served as managing director of growth at Reprise Media in New York City. The first hire is another Aussie Ashley Wales-Brown, who will lead the office as Managing Director. He brings experience at Mediabrands, advertising sales at Ninemsn, and e-commerce experience at Ve.
Amazon has been available to Australian consumers for many years, but the e-commerce behemoth has only recently focused on the Australian retail and advertising offerings. That means great opportunities for local brands that want an easy Australia-to-Amazon connection.
"To succeed with Amazon it's not just about adding images and copy to a product page, and running a search campaign," said Mr. Power. "You need a partner that can help you with all the retail readiness, holistic strategy, and using unique tools - and that's what Podean brings to Australia. Having our HQ sitting alongside Amazon's advertising center in New York gives our Australian clients an advantage no other agency can claim," he added.